Process. Equities. Planet.

Don’t patch up your processes. Change them.

As expert consultants and action takers in packaging, retail and supply chain, we’ve seen the holes, the patched-up solutions and the constant merry-go-round of cause and effect from outdated processes. And although the small sustainability and environmental fixes offer short-term gains, Medoola’s PEP is far more focused on long-term improvements that future-proof.

Our model understands your end-to-end process in its entirety and opens up opportunities to sustain, optimise and innovate whilst reducing costs for years to come.

What is PEP?

PEP™ gives a single operating system for all packaging decision brands make. It connects material choices to their regulatory consequences, their cost implications, and their sustainability outcomes. And this is all done before committing to a project, not after.

In practice, that means five things:


1.    A clean, auditable picture of your entire packaging portfolio across every market you operate in.


2. Continuous EPR fee modelling so you know exactly what eco-modulation is costing you (and what changing one material would save)


3. A recyclability assessment against current UK and EU standards, with a prioritised redesign roadmap.


4. Access to next-generation material alternatives


5. Procurement restructuring that reduces unit cost at the same time as improving compliance.


  • “Medoola’s PEP™ model delivered eye-opening data. From there, we implemented changes to our packaging and logistics processes.

    Vice President of Marketing & Sustainability

  • "That gave our products a reduced, sustainable footprint whilst also delivering a real return on our profit margin."

    Vice President of Marketing & Sustainability

  • "We saved money, met customer demands for a more sustainable packaging solution, and had the data to back those changes up.”

    Vice President of Marketing & Sustainability

PEP™ comes to life in the conversation.